Posts by mj petroni.

Bad Weather. Good Business.

When the weather gets foul, as it has recently here in Portland, business can grind to a halt. Service-based businesses, however, can use it as a chance to get a leg up on their less-prepared (or less-committed) competition. 

The general guideline to keep in mind is that your clients are encountering big hits to their routines and likely their own profitability, efficiency and stress levels. You can help ease their weather pain. A well-prepared plan of your own can make you stand out from the competition by providing special attention to your clients, while ’snow-day’ time can allow you to catch up for the end of the year.

When you see storms coming, make sure you’ve at least: 

  • Printed out hard copies of critical documents needed to maintain business function (directions, calendars, deposit schedules, etc.)
  • Prepared for your own needs at home (food/water, weatherizing, emergency supplies and childcare plans, to name a few)
  • Ensured access to transportation (bus schedules to critical appointments, etc.) and communication (mobile access to email and phone with fully charged batteries)
  • Notified key business partners (especially banks and other institutions whom you may not be able to pay in a timely manner)
  • Planned communication to employees regarding office opening times/snow day status (consider linking your snow-day status to a nearby school until the weather becomes less difficult)
Then, with the extra time and calm, support overwhelmed clients:
  • Use time from cancellations of networking meetings or other routine events to create new value for your clients. For example, could you bring your business to them, rather than have them come to you? If a client who typically comes to your office can stay warm and safe at their own office or favorite coffee shop while you brave the weather on their behalf, it lets them know how committed you are to their business and their needs. 
  • Catch up on past-due work or do ‘extra credit.’ If you have assignments which are near-due or past-due, use ’snow day’ time to finish them up and deliver them while your client has time to review them more carefully than normal. If you find market info for them while you’re cruising around the net, save it and send it in a courtesy email. 
  • If your client is overburdened by managing the weather, lend a hand. If you have a weather-worthy car and give a ride, or have extra supplies around, offer yourself to your clients. Could you be the sand-man and bring salt or anti-slip grit to your client’s doorstep, perhaps with a note?
  • Be proactive about keeping appointments. My partner and I have been leaving twenty minutes earlier to get to the office, and I have been confirming every appointment which might be affected by travel, adjusting timelines to ensure that I can get myself there on time or that my client isn’t rushed in bad weather.
  • Catch up on correspondence, blogs and social networks. If you are on Facebook, Linkedin or any other sites, use the fact that many more people will be home on the net than usual; start conversations with new contacts and catch up with acquaintances you haven’t been in touch with recently.
  • Don’t surprise your clients with a bill if they’re not expecting it. If your clients normally pay you in person or from their office, but you know they’re stuck at home, make polite arrangements to collect in advance. Framing the conversation with “So that you don’t have to brave the weather…” or another statement which will genuinely provide value. I’ve let trusted clients know that they can put off their retainers a bit, or offer to come pick up their check. Especially if the bill is unexpected (eg, not a retainer or subscription), consider the other expenses your clients may be incurring to deal with the weather, and think about delaying until after the storm.
  • Be clear about cancellation policies, and revise them prior to the next storm.
Tools Causeit uses in storms: 
Weatherunderground.com
Safe driving tips
Oregon Department of Transportation TripCheck and Google Map traffic view

Safe Driving Tips

For all the Portlanders our there, here are a few great foul-weather driving tips a business associate forwarded to Causeit.

Considering the early and continuing winter weather we are having, I decided to fire off an email to my son, who is now living in New Mexico. As a TV journalist, he will be doing a lot of traveling on snow and ice-covered roads and up and down mountains. He has relatively little experience driving in these conditions, and that is true of many of us living here in Portland. After sending this to him, it occurred to me that I might share it with some of my friends. I am not insinuating that anyone is not a “good” driver. However, I have traveled on snow and ice and over steep mountains more than anyone I know. I was also a licensed instructor at several trucking schools, as well as training director at one. I hope there may be something of value for you as well in this letter I sent to him. Feel free to forward this if you think it’s worth something to others you know.
************************************************

Hi Son,

Please allow me to be not only a “dad” who sometimes (rarely but yes, sometimes) worries about you - but also a professional driver.

Remember this comes from years of experience and literally hundreds of thousands of miles in bad weather on 18 wheels (with as many as 30 wheels - three trailers - sometimes) in weather worse than most people ever even see! And no accidents. But I have seen too many injuries and deaths in bad weather. The vast majority were avoidable and were caused by driver error and often, stupidity. I say stupidity because most people know these rules. They don’t remember them when the time comes and that is their downfall. Portland is a great example because it snows so rarely here. That will not be the case in New Mexico. So, to start out, the following rules for driving in cold weather and/or isolated areas:

RULE # 1: ALWAYS drive with your HEADLIGHTS on when weather is rainy, snowy, foggy, or just plain dull. In fog, usually low beams are better. Use fog lights in fog and turn them OFF when it is not foggy. Fog lights are blinding to oncoming traffic. Don’t jeopardize the safety of others. It’s your safety too.

RULE # 2: ALWAYS adjust your speed to the road conditions. Want to have a wreck? Just speed on snow and ice. More on that later.

RULE # 3: ALWAYS carry safety equipment with you. A thermal blanket. Water. Food (crackers, chips, health bars, etc.) Extra Jacket. Hat. A change of clothing (including footwear and socks). Seriously, you could run off the road and not be discovered for a long time - long enough to freeze to death.

RULE # 4: ALWAYS keep your fuel tank filled. Never park overnight with the fuel tank below 1/4 tank in freezing weather. Consider the halfway mark as empty. Bad weather causes businesses to close - including gas stations. If you get ice in the gas line you are stuck. No motor means no heat. (If you do run the engine to get heat be sure to keep two windows partially open - not just cracked - open - for proper ventilation.)

 

OK, now general info:

Anti-Lock Brakes:

Know if your vehicle has them and find out if they work. Anti-lock brakes function TOTALLY opposite to standard brakes and for a lot of us older folks, this can be a problem. On slick roads with anti-lock brakes, you hit the brake pedal and let the vehicle do the work. The pedal will pulsate and often the first response is to take your foot off it because it “feels” wrong. NO!!! What you are feeling is the brakes being applied and released lightning fast by the computer system and this is why you do not go into a skid. If you keep your foot on the brake pedal, you should come to a stop in a straight line. However, even vehicles with anti-lock can go into a skid. It’s up to YOU as the driver to keep control. Don’t push the system beyond its capabilities. Steer  as straight as possible when the brakes are applied.

If you do feel a skid coming on, for example if you do NOT have anti-lock brakes, then by all means, take your foot off the brake. If the vehicle swerves, then gently turn the steering wheel in the direction of the skid. DO NOT turn the opposite as this will likely put you into a 360 spin. When brakes lock up it is because you hit them too hard. Remember, easy braking is very important on slick roads, especially if you do not have anti-lock brakes. When you think it’s safe, resume braking - slow and easy.

Practice! Find a parking lot covered in snow or ice and practice these events. If you have some feel for an emergency you will react better. Put yourself into skids. Lock the brakes up. Get used to what it feels like because it is very likely to happen at some point. You don’t have to go 50 mph to do this. Be safe but do it. Even at 15-20 mph, you’ll get a feel for what it’s like.

 

Road Hazards:

In cold weather, when snow begins to melt and disappear from the road, it usually leaves a dangerous layer of ice in its place. If possible, keep your wheels on snow pack to increase traction. Ice is very tricky to drive on and should be avoided. However, do not stop on a highway shoulder. Get off at an exit. If there is no safe place to park, pull off the exit ramp onto the entrance ramp to park on the shoulder. Never park on an exit ramp as traffic is too unpredictable and traveling faster than on the entrance ramp. People have to turn to get on the entrance ramp so their speed is decreased. Pull as far off the traveled roadway as possible but don’t go too far and get your vehicle stuck. Duh!

To know whether or not you are on a wet road or ice, watch for spray from other vehicles (especially trucks with a lot of axles). You can even lower your mirror to watch your rear tires. If you see some water spray coming up, the road is wet. If you see no spray and the road looks shiny, you are probably on ice.  Wet roads (like rain) will throw up a spray. Ice will not. Adjust your speed if you cannot pull off the road.

Watch your speed in curves. On slick roads it is imperative to slow down well before entering a curve. This, and going down a hill are the most likely places for you to lose control. There is one way to avoid losing control on curves and hills and that is control your speed. Once in a curve, if you lose it there’s no telling where you’ll end up. You could go flying off into a ditch or a river and no one would even know about it. Going too fast down a hill is a losing proposition from the start. Once you exceed a speed at which you can stop, you won’t stop until you reach the bottom, hit something or drive off the mountain - whichever comes first - and it is likely you’ll hit something either on the way down or at the bottom, assuming you manage to stay on the road at all.

Do not make any sudden changes in driving. For example, don’t speed up - gradually increase speed -  same for slowing down. Do not change lanes or do any movement erratically. Keep steering tight and smooth. Be prepared well in advance for traffic signals changing, stop signs, cross traffic. Don’t trust that the person approaching a stop sign will stop - or be able to. Defensive driving is its most important in this kind of weather. No driving with your head up your ass. You must pay full attention to driving at all times. Use gears to help maintain control. Just because a car has an “automatic” transmission does not mean the you - the driver - the boss - cannot select a better gear for conditions. Drop gears in order. Don’t go from 5th to 2nd on the fly or you will spin out. Shift ahead of the need to be in a lower gear. Let the gears keep your speed safe while going down hills and you won’t have to touch your brakes. Remember that braking is when control becomes an issue.

At the storm’s end beware of sand and gravel on the road. This causes slippery conditions even when the road is dry, especially in curves, turns, and when stopping. Remember this is true for leaves in the fall as well. They can be as slippery as ice.

Bridges, Overpasses, Ramps - ANYTHING that can get cold air from all sides (unlike the roadway) or that is not traveled on regularly, will freeze before the roadway and can REMAIN frozen even after the roadway is back to being just wet. This is especially true for highway exit ramps, entrance ramps, rest areas, side roads, parking lots, etc.  anywhere that does not have a continuous flow of traffic can be very dangerous. The higher the traffic flow, the warmer the road stays from friction. But as soon as traffic drops off, it’s freezing time again. When you exit the highway, be careful that the ramp is not covered in snow or ice, even as the highway is clear. At the very least, there are likely to be icy spots.

Remember that when you go through a tunnel where the road is now just wet,  you’ll eventually come out of it - and back on a slick or even icy road. Truth is, there is so much to think about when driving in this kind of weather that when I was in the big trucks, I used to seriously wonder about a lot of the people out on the road. They should have been home. Yes if you “have to go out” you do but a lot of people don’t really “have to,” they just “want to.”

Again I remind you of going downhill. You live in an area that has a lot of steep grades. Anything marked as a steep hill for truckers is an advisory to you too even if it does not say the grade percentage. A 4% or steeper grade can be very dangerous. From 5% to 6% to 7% gets even worse. Get going too fast on these mountains and you have inertia AND gravity working against you. BTW, the percentage means that for every 100 feet you travel, you drop five feet in elevation on a 5%, six feet/100 on a 6% and so on. I have been on grades as steep as 10% and I’ll tell you what, it’s scary.

Finally, remember to watch ALL around you. Front, sides AND rear. Know who is coming up behind you and be prepared for a moron. If they want to go around, slow down and LET them. I cannot tell you how many times when I used to truck, I’d have other TRUCKERS come flying around me and making fun of me on the CB, asking what I was scared of, did my truck break down, why was I going backwards, all sorts of smart-assed comments. And then, further down the road, there they were in the ditch - stuck - crying for help. And I will be honest and tell you that I got on the CB radio and asked if they were injured. And that was the ONLY time I would stop. If they were not hurt, then I said goodbye. That I was too chicken to stop.

 

Driving Rules:

1. Regarding speed, I don’t mean drive 10 mph when it is safe to do 30. But DON”T drive faster than you are comfortable driving. Then drop it by 5 mph. Always allow yourself a 5 mph buffer. The reality is that once you run off the road and get stuck, the trip is over. So there is no benefit to driving faster than you should. There is a lot of benefit to driving slower. I know I am repetitive here but  cannot say it enough time. Speed is the major factor in almost every bad weather wreck.

2. When braking, gently hit the pedal. If there is traffic behind you, gently tap your brakes once or twice before you get to where you will actually be slowing down to alert the drivers behind you. Do not brake in curves. Slow down BEFORE the curve.

3. Keep moving, especially up hills. The worst thing you can do on an ice or snow covered uphill grade is stop, especially if you do not have all wheel drive. Keep moving, however slowly is necessary even just above idling but try not to come to a dead stop.

4. Front wheel drive and rear wheel drive vehicles are different on slick roads. Usually, front wheel drive will get going better because it is pulling, rather than pushing, as in rear wheel drive. However, in curves, watch that rear end if you have front wheel drive and watch your front end if you have rear wheel drive. Oh, and there’s a reason they are called “snow” tires. Don’t be fooled by “all weather” as it’s not the same. In order: snow tires, chains, cables, stay home.

5. All wheel drive? Great. You can go a lot easier. But you CANNOT STOP BETTER. In fact, it is likely it will take further to stop, as many all wheel drive vehicles are heavier - in some cases WAY heavier than a car. You still have four wheels on the ground, four brakes to apply and the same road surface. You may have better gripping tires but please do not have the illusion that you can drive like a moron and there will be no consequences. If you are driving a Chevy Suburban for example, you are already way heavier that an average car, you are in a vehicle that has a higher center of gravity, which contributes to rollover crashes, and more weight to throw you into a curve, or push you down a hill. So, the fact that in an all wheel drive you can go flying, remember you have to stop. Keep in mind when driving a truck or SUV, you need to drive differently than a car. Remember, NO sudden turns of the steering wheel - even on dry roads.

6. Pay attention to your stomach. It will speak volumes about safety to you if you listen. When I taught safety courses in trucking schools, I always told my students that their stomach was their best friend. It will react to what’s going on instantly. Listen to it. If whatever you are doing doesn’t “feel” right in your gut, stop doing it. On the positive side, if your gut tells you it’s time to slow down, or pull off the road, do it!

All I am asking is for you to be safe. I am sure I missed something but I do hope you will use this.

 

Love you.

 

Dad—aka Chris R.

Mint.com and Personal Financial Management

In our courses, like Small Biz Group Coaching, we find that many of our participants are tired of managing their personal budgets by hand or with a clunky spreadsheet. Recently I found Mint.com, a personal financial management tool on the web. Once you grant it access to your online banking accounts, it downloads all of your transactions and balances into one place, looks for trends in your spending relative to your account history and to national financial data, and helps you monitor your progress with both your day-to-day investments and your long-term assets & debts.

Check it out—it’s super-easy and pretty powerful. I’ve been using it for about a month and have already noticed some trends in my spending which I hadn’t spotted in my system in Excel.

Networking: it’s about community.

Networking is the practice of creating community. Creating a business requires creating teams of people. When you’re a small business, many of the people on your ‘team’ are other businesses and professionals you meet in your daily adventures.

  • Offer value when you network—don’t just look for where you can take something for yourself.
  • Listen for people’s commitments and how to acknowledge them and serve them.

Where can you build community? What communities are you already in?

  • Friends and family—make sure that you know what they’re up to, too. 
  • Can your friends and family articulate what you do and identify other people you’d like to help?
  • Neighbors and acquaintances: are there people you know who don’t know what you do?

Networking in mixed crowds. Ask genuinely what people are interested in, and be prepared to answer the same question. No one wants to hear a sales pitch at a friend’s barbeque, but will gladly tell you all about their career or their vacation plans.

Followup. Make sure that you follow up with people you meet, to cement the connection you began to create when you first talked to them.

  • Handwritten notes are your best bet
  • Phone calls and emails, if personal enough, are a distant second
  • Send referrals to people you do business with, or want to do business with

Convert to next steps

  • Always ask people if they would like to have coffee or lunch to continue your conversation. 
  • Carry a calendar, and ask to set a time right then.
  • Have times & places in mind already so that you can cluster-book and become a regular at a cafe or restaurant—another potential new community.
  • Confirm the appointment if you are unsure that they’ll make it

Manage your success

  • There’s an truth in business which applies particularly well to networking: If you don’t measure it, you can’t manage it. 
  • Track your leads and connections, and more importantly, track what you’ve done for them recently.

What About Your (Other) Partner?

You are not the only one affected by your business decisions—partners and families are affected, too. In my capacity as a coach for entrepreneurs and business leaders, I’ve encountered a number of couples. Sometimes a business owner comes to me alone, and I only hear about a partner tangentially; other times partners show up at every meeting and effectively (or explicitly) serve as business partners as well. 

As the economy has gotten slammed by the credit planning (or lack thereof) of Wall Street and consumer spenders, many small business owners are piling on the hours to try to keep up. Sometimes they lower their prices, while others network more than they ever have. Sometimes they do both. Right now, many business owners who enjoyed focusing primarily on the product of their businesses (healthcare, art, etc.) are now having to pay much closer attention to their cashflows and marketing than they used to. Some business owners are looking seriously at whether they want to remain in business for themselves, and are considering part-time or full-time employment to create stability for their income. 

Who's affected by your decisions?

Who's affected by your decisions?

More… »

Ars Technica Releases Excellent Critique of McCain Technology Policy

Ars Technica has released a comprehensive evaluation of McCain’s technology policies. Check it out and research Net Neutrality, RIAA War and Sharing and other issues. In contrast, Ars Technica also reviewed Obama’s technology policy, which includes provisions for more equitable access to high-speed internet in economically depressed areas and highly ambitious reform plans for our nation’s technology infrastructure and government use of technology—including transparency provisions.

McCain’s Tech Policy

Obama’s Tech Policy

Jess Bogli Featured on OPB Piece on Sarah Palin and Sex Education

One of Causeit’s clients, Jess Bogli, a highly regarded K-12 health education consultant was interviewed on OPB today. Think Out Loud aired a piece on health education as it relates to Sarah Palin’s pregnant teenage daughter, Palin’s stance on abstinence education in schools, and how sex education fits into an overall health curriculum. 

Find out more at OPB and meet Jess Bogli; read her blog post below: 

Today I was interviewed by Emily Harris of OPB’s Think Out Loud. It was a great experience and I hope that people listen and take out of it the following:

Teens are having sex. Not all, not even the majority. But, many are sexually active.

Family and community support is important; when you have it. Some of our teens are homeless, living in horrible living conditions, do not speak English well enough to navigate our health system, etc.

Abstinence-Only programs are ineffective. They have been proven ineffective over and over again. They work for intent, but do not lead to behavior change.

Abstinent-Based programs are effective and promote abstinence, but include contraception lessons. They have lead to behavior change and abstinence for a longer period of time.

Sexuality Education should be skills-based, not just basic biology where students learn information and are tested out of a textbook.

In Oregon, we need teachers to be supported through professional development opportunities by the Oregon Department of Education (ODE). Currently there is no health education specialist on staff and we’ve recently lost our school health team lead. We need to advocate to ODE to support school health programs. Because healthy kids learn better…

Posterous—One Email is All You Need to Have a Blog

Found on Guy Kawaski’s How To Change The World

My favorite company of the day: Posterous. If TypePad is blogging, and Twitter is nano-blogging, then Posterous is mini-blogging. Or, blogging for the rest of us. You send an email to post@posterous.com with pictures, PDFs, video, etc, and voila! you have a blog.

Posterous logo

The implications are awesome: anyone with an email account can have a blog—no server, credit card or even ability to remember logins required.
Steps: 
  1. Email your blog entry to post@posterous.com
  2. That’s it.

Fall Events Announced and Open for Registration

Causeit’s Fall ‘08 events are ready for you! Our courses combine rich, professionally designed workbooks and dynamic speakers on the business topics and skills you need to support your business and step beyond ordinary business. 

This fall, we’ll be offering:

 

biz plans 101

sat 9.20.08 | 10-4 @ the q center

business plans can be a roadmap for your business, provide freedom and stability in a changing economy, and empower both you and your team to make powerful, quick decisions. learn the basics of market analysis, project planning, organizational design and financial measures & projections. leave with an outline for your business plan and connections from networking!

 

small biz marketing 101

sat 10.4.08 | 10-4 @ the q center

get the word out about your business with our half-day workshop! having a great business is not enough to bring clients in the door. you can have a pitcher of the best lemonade in the world sitting on your porch, but until someone knows they can buy a glass from you, you won’t have a customer. learn about print and web marketing, the basics of p.r. and more! networking opportunities included!

 

small biz 101

sat 10.25.08 | 11-5 @ the q-center, portland or

come learn about intention in your business, basic planning, finances, the politics of business and the importance of public relations, marketing & etiquette at our sixth small biz 101 conference! workshops will be punctuated by networking-meet other small business people and have fun, and leave with a powerful, succinct plan for your projects!

 

causeit, inc. principal now blogging for just out!

Causeit, Inc. principal MJ Petroni now blogs for Just Out, Portland’s LGBTQ newsmagazine and website. Find out more by going to blogout.justout.com. Recent articles include T-Job Bank, MI5 to recruit gay spies, and more!